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BpiFrance anchors in Casablanca to better establish its brand


Written by Frédéric Dubessy on Tuesday, May 31st 2022 à 08:30 | Read 258 times


After the recent establishment of an office in Casablanca, BpiFrance wants to inspire and connect French and African companies during a forum organised in the Moroccan economic capital in July 2022. A delegation from the Africalink network will be present.


Mourad Chouiqa, Head of East and South Africa at BpiFrance, and Arnaud Floris, Head of West and Central Africa, together with Tiny Doucende-Ramirez, International Delegate for the Southern Region of BpiFrance, gave an economic overview of the situation in this continent to the members of Africalink (photo: F.Dubessy)
Mourad Chouiqa, Head of East and South Africa at BpiFrance, and Arnaud Floris, Head of West and Central Africa, together with Tiny Doucende-Ramirez, International Delegate for the Southern Region of BpiFrance, gave an economic overview of the situation in this continent to the members of Africalink (photo: F.Dubessy)
MOROCCO / FRANCE. After Abidjan (Ivory Coast) in June 2021, and while waiting for Nairobi (Kenya) in 2023, BpiFrance will organise, on 4 July 2022, the second edition of its "Inspire & Connect" event in Casablanca. It will be dedicated, for the first time, to the Mediterranean.

The French investment bank established itself in the Moroccan economic capital three months ago. "In two years, three BpiFrance offices have opened in Africa," comments Tiny Doucende-Ramirez, International Delegate for the Southern Region. This strategy was initiated in 2018 with the inauguration of the Abidjan office, followed by Nairobi, Dakar (Senegal) and then Casablanca.
These four branches in Africa are all local relays for the bank. They support the bank in its vocation to directly accompany French companies on this continent, from the prospecting phase to the establishment phase, thanks to a range of financial products that complement the traditional banking market.

This Inspire & Connect event was created to "install the BpiFrance brand", as Arnaud Floris, BpiFrance's Regional Manager for West and Central Africa, indicated during his visit to Marseille on Wednesday 25 May 2022. Organiser of the previous edition in Abidjan, he passed the torch to Mael M'Baye, his counterpart for North Africa. This forum also aims to develop intercultural and international business flows. "We want to act as a social network to connect French and African companies," says Mourad Chouiqa, regional manager for East and South Africa.

Africalink forges links with BpiFrance

"The Provence-Alpes-Côte d'Azur region will be the most represented in Casablanca," says Tiny Doucende-Ramirez. "A delegation from Africalink will come to this event," assures Denis Bergé, general delegate of this community of European and African entrepreneurs. "About twenty of our members are Moroccan. This is an opportunity to present them to BpiFrance as well as to the entrepreneurs of the sub-region to do business, to promote our dynamics in Morocco and to highlight our members in this kingdom", he explains to econostrum.info.

Born in 2017 and counting today some 200 members of which 35% are African SMEs, Africalink wishes to strengthen its links with BpiFrance. The first steps were taken on Wednesday 25 May 2022 in Marseille. During a meeting at the regional headquarters of the French investment bank, BpiFrance regional delegates based in Africa presented the economic situation and the main opportunities in several countries to Africalink members.

"BpiFrance has a very strong will to develop its actions on the continent. This is of interest to us on several points," says Denis Bergé. "We can complement their initiatives, because we are made up of SMEs and we work in both directions: north-south, but also south-north. They are looking for our very grassroots approach and our knowledge of African sme ecosystems," explains Africalink's general manager. "We want to benefit from their impact in terms of communication and lobbying for our members here in France and on the African continent," Denis Bergé continues. He mentions the possibility that "Africalink and BpiFrance could work together on new projects, notably on the financing of SMEs in Africa, for example."

Having just acquired a new presidency (Hicham El Merini and Panayotis Liolios succeeded the founder-president Yves Delafon in March 2022), Africalink is also planning, with the Aix-Marseille-Provence Metropolitan Chamber of Commerce and Industry, to set up a reception centre for African businesses in the city of Marseilles. Planned for the summer of 2022, the project, called Afric'Agora, seems to be running a little late. "For administrative reasons", confides one of its promoters. Its precise location is still kept secret.



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