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Anima and Provence Promotion join forces to attract southern Mediterranean start-ups to Provence




The Next Society initiative, one of Anima Investment Network's know-how, is part of the partnership with Provence Promotion (photo: Anima Investment Network)
The Next Society initiative, one of Anima Investment Network's know-how, is part of the partnership with Provence Promotion (photo: Anima Investment Network)
MEDITERRANEAN. Anima Investment Network and Provence Promotion have signed, Wednesday, March 17, 2021, a partnership agreement to "accompany innovators and entrepreneurs from North Africa and the Middle East with high potential, interested in addressing the French and European market from Provence" over the year 2021.

The international network specializing in economic cooperation between Europe, the Middle East and Africa and the economic attractiveness agency of the Aix-Marseille-Provence metropolis and the Pays d'Arles will pool their respective expertise and services. Several actions will be carried out by the two organizations "to attract foreign start-ups with high development potential to their territory by offering them the opportunity to open up to new markets and benefit from shared expertise," as stated in a press release.

150 of them, supported by Anima for three years via the initiative The Next Society, will benefit from soft landing missions to discover new markets. The same will be true for innovative companies supported by the "Start in Provence" program developed by Provence Promotion to help them set up in the Bouches-du-Rhône department.

 

Cross competences at the service of Mediterranean start-ups

At the same time, Anima will be able to subsidize short exploratory missions in Provence for entrepreneurs from eight Mediterranean countries, thanks to its Cross landing Méditerranée program: Algeria, Egypt, Israel, Jordan, Lebanon, Morocco, Palestine and Tunisia. Provence Promotion will be in charge of putting entrepreneurs in touch with host structures and will act as an operational guide to answer real estate, financial and mobility questions related to a project to set up a business in the Aix-Marseille-Provence metropolitan area.

"The two organizations have chosen to combine their skills this year to promote Provence and its entrepreneurial ecosystem, as well as the soft landing and peer learning tools offered by Anima," say the two partners.

Eric Apim


Wednesday, March 17th 2021



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