In a shift from previous years, the coupons are no longer being handed out at the warehouse doors. Instead, shoppers can access the entire collection online, giving them more flexibility while avoiding the holiday rush. The campaign coincides with Costco’s December Coupon Book and the Weekly Insider Deals, maximizing value for members navigating one of the most expensive times of the year.
Expanded Discounts Target Both Gifts and Holiday Entertaining
The 2025 Costco Holiday Event features an expanded range of limited-time offers covering high-demand items across several categories. According to the retailer’s published ad, shoppers can expect discounts on electronics, gourmet food, small appliances, fashion items, and toys, all tailored to holiday needs.
Among the most talked-about offers are the Ninja CREAMi Deluxe 11-in-1 Frozen Treat Maker, priced at $149.99 after a $40 coupon, and the DPS Encode 3D Insight Gaming Chair, reduced from $179.99 to $139.99. Sharper Image’s popular Hot + Cold Reach Power Percussion Massager is also featured, dropping to $99.99. The Royal Asia Coconut Shrimp, a returning favorite, comes with a $4.50 discount, and Cuisine Adventures’ Mini Quiches, ideal for party trays, are $5 off.
Other offers include Cadet TORO Bully Hide Dog Chews at $6 off and a significant price cut on the Vitamix Alta Pro Blender, now $299.99 after a $100 discount. These deals are designed to support both personal gifting and holiday hosting, which are often intertwined during the season.
Notably, some coupon items are available exclusively online or carry a different delivered price compared to warehouse pick-up, offering flexibility for members who prefer to avoid crowds. According to the company, this shift also helps streamline logistics during a period of high foot traffic across all U.S. warehouses.
Digital-Only Access Signals Change in Seasonal Shopping Strategy
Unlike past years, Costco has moved away from distributing coupons at physical entrances, a long-standing tradition during the holidays. According to the company, this year’s digital-first approach is meant to improve access and convenience, especially for members shopping remotely or on tight schedules.
This move reflects broader retail trends that prioritize e-commerce and reduced in-store congestion, particularly during peak periods. It’s also in line with Costco’s growing investment in streamlined checkouts and enhanced logistics. While the warehouse format remains central to Costco’s identity, efforts to modernize the shopping experience are becoming more visible.
Costco’s recent performance underscores this evolution. According to company data, the retailer opened 27 new stores in 2025, falling just short of its 29-store goal, with 10 locations planned outside the U.S. Looking ahead, Costco intends to open 35 new outlets in fiscal 2026, which began in September. The company is also relocating production of select Kirkland Signature products closer to its U.S. warehouses to reduce transportation costs and carbon emissions.
This year’s Holiday Coupon Event not only supports the seasonal shopping rush but also signals a shift in how Costco engages with its membership base, both online and offline. While the traditional coupon handouts may be gone, the retailer’s commitment to delivering value remains clear, this time, one digital click at a time.
