Consumers who purchased Deep River potato chips during a specific timeframe may be eligible to receive a portion of a proposed $4 million class action settlement. The case involves labeled snack products, including a range of crisp varieties, sold in the United States with the indication “non-GMO ingredients.”
According to information published by The Sun, legal action was initiated over concerns related to how those product labels were interpreted. The settlement addresses purchases made over multiple years, but eligibility depends on clearly defined criteria. Key terms include the dates of purchase, product labeling, and whether proof of purchase can be provided.
Old Lyme Gourmet Agrees to Settle False Labeling Lawsuit
Old Lyme Gourmet, the company behind the Deep River brand, has agreed to pay $4 million to resolve a class action lawsuit claiming it falsely labeled its products with a “non-GMO” claim. Plaintiffs alleged that the chips were sold with a “non-GMO ingredients” graphic, which misled customers into believing the products had been certified by a third party, such as the Non-GMO Project.
The lawsuit argued that the presence of GMO ingredients in the chips contradicted this claim. The use of the “non-GMO ingredients” graphic on packaging was central to the complaint, with plaintiffs stating that it
“Tricked customers into assuming a third party such as the Non-GMO Project had certified the product.”
Old Lyme Gourmet has not admitted any wrongdoing but has agreed to the settlement terms to resolve the litigation.
Who Qualifies for Compensation
The settlement applies to consumers who purchased Deep River potato chips with a “non-GMO” label between February 2, 2017, and December 6, 2024. Those eligible may submit claims online and receive financial compensation.
Buyers with proof of purchase—such as receipts or order confirmations—are entitled to $5 for the first product and $0.50 for each additional product. There is no upper limit on the number of claims that can be made with valid proof.
Customers without proof of purchase can still file for up to 10 products, with a maximum payout of $10.
Deadline and Documentation Details
All claim forms must be submitted by July 28, 2025. Accepted documentation includes purchase receipts and digital order confirmations. Claims can be filed through the official online portal outlined in the settlement.
The agreement does not require consumers to demonstrate they were misled—only that they bought eligible products within the time frame.
Parallel Case Involves Soda Brand Poppi
In a related legal development, Poppi, a rival of Coca-Cola, has agreed to pay an $8.9 million settlement to resolve similar allegations of false advertising. The class action accuses the beverage company of promoting its drinks with misleading health-related claims.
The Poppi settlement covers purchases made between January 23, 2020, and July 18, 2025. The deadline to submit a claim is September 26, 2025, and a final court hearing is scheduled for November 20.
